Erika Dalya Massaquoi, Ph.D.

About Erika Dalya Massaquoi, Ph.D.

Erika Dalya Massaquoi, Ph.D., is the founder and CEO of The OULA Company, a lifestyle brand known for vibrant textiles and immersive aesthetic experiences. She holds a Ph.D. in Cinema & New Media, grounding her work in visual storytelling. A creative director, entrepreneur, and former assistant dean at the Fashion Institute of Technology, Erika brings over three decades of experience spanning design, education, wellness, and community engagement. Her work is deeply informed by a global perspective and a belief in the power of creativity to build connection, well-being, and legacy. A voracious reader, yogi, and traveler, she is passionate about supporting initiatives that honor history, expand access, and invest in future generations.